Ride your way is a new series by Northwave to celebrate riding in all its styles. No labels can define you because riding is not just a sport but a way of living and you can choose your own.

No matter whether you get on the saddle to travel through dusted trails or you draw your line with the board on fresh powder or you choose the two-wheels to tackle the traffic jungle on the way to work. Just ride your way. Enjoy each second you spend riding as what matters is you and the path you choose to explore as a traveller, a passionate, an athlete, a commuter… or all of them.

episode five

w/ Magnus Cort Nielsen

We are used to think about athletes as superheroes provided with exceptional powers and extremely cool. And…yeah, that’s somehow true: strength and coolness are part of the play. For sure there’s much more to know about athletes. Professional cyclists of the caliber of Magnus Cort have a story to tell.

Enjoy the new episode of the series #rideyourway and discover an unreleased Magnus Cort. The cyclist unveils the core reason to ride, beyond the wandering life of a pro athlete, beyond international competitions, international sponsors, beyond the most iconic mustache of the cycling world.

The mountain bike and the road bike became, for Magnus, a natural choice, the favourite choice for a young man growing in a sport-oriented family. Getting on the bike for a training session means enhancement of the performance but while you’re pushing and handling your limits to get the best from your body, you’ll discover the other side. The feeling of mental freedom you perceive is as well part of the play. Once you feel it, you know you ride your way. Cycling is indeed a choice. Significant, self-improving, mind-expanding.

watch the fifth episode

Strength and coolness

are part of the play

WATCH THE FIFTH EPISODE