Ride your way is a new series by Northwave to celebrate riding in all its styles. No labels can define you because riding is not just a sport but a way of living and you can choose your own.

No matter whether you get on the saddle to travel through dusted trails or you draw your line with the board on fresh powder or you choose the two-wheels to tackle the traffic jungle on the way to work. Just ride your way. Enjoy each second you spend riding as what matters is you and the path you choose to explore as a traveller, a passionate, an athlete, a commuter… or all of them.

episode three

w/ Alex Howes

Sometimes you just need to slow down the pace and seize the moment. Cycling means discovery, wonder and reconnection with nature when you choose to see the world from a saddle.

It’s a challenge with yourself, isn’t it? And the prize is out there, the savour of freedom from constraints. You can taste a bite of it through the amazing adventures of Alex Howes, who has redefined a new way of conceiving riding, he set new goals and adopted new perspective that are worth to be explored by bike. Our friendship and collab with Alex are continuing, beyond labels and titles, on the name of what really counts: the passion for riding. You can’t miss the third episode of the series #rideyourway, get yourself thrilled by the energy of this man, get inspired by its adventures.

watch the THIRD episode

Can you breathe
the scent of the forest?