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Bike
Shoes

Choose your sport

MTB

Gravel

Road

Triathlon

Indoor

Spare Parts

Focus Shoes

VELOCE EXTREME

$472.99

REVOLUTION 2025

$252.99

RAZER

$186.99

ROCKIT PLUS

$164.99

Apparel

Discover our Bike Apparel

Jerseys

Bibs

Jackets

Shorts & Baggy

Women's clothing

JUNIOR CLOTHING

Base Layers

Focus Apparel

EXTREME ROCK JERSEY

$98.99

EXTREME ULTRALIGHT JERSEY

$98.99

BOMB JERSEY

$74.80

FAST ROCK BIBSHORT

$142.99

Custom Apparel

Accessories

Discover our Accessories

GLOVES

SHOECOVERS

SOCKS

Warmers

WOMEN’S ACCESSORIES

Headcovers

Focus Accessories

EXTREME PRO SHORT FINGER GLOVE

$42.89

EXTREME AIR SOCK

$16.49

SWITCH SOCK

$16.49

BAD CHOICES SOCK

$16.49

Stories

Filippo Ganna - A Season with a Legend

MEET THE HEROES: Giulia De Panfilis

Rockit plus GTX

MEET THE HEROES: Ivan Falvo

Focus Special Collections

TOP GANNA VELOCE EXTREME

$472.99

ROCKIT PLUS GTX

$219.99

Summer Sales

Technologies

Our technologies

Gore-Tex

Primaloft

Gore-tex

Primaloft
Snow
BOOTS

SHOPPING FOR GENDER

Men’s Boots

Women's Boots

Jr Boots

Spare Parts

Focus Boots

DECADE PRO - 2024

$340.99

DECADE HYBRID - 2024

$362.99

DECADE - 2024

$340.99

FREEDOM - 2024

$263.99

BOARDS

SHOPPING FOR GENDER

Men's Boards

Women’s Boards

Jr Boards

Focus Boards

DF PRO - 2024

$549.99

TEAM - 2024

$549.99

BATTLE - 2024

$439.99

MISTY - 2024

$428.99

BINDINGS

SHOPPING FOR GENDER

Men’s Bindings

Women's Bindings

Jr Bindings

Spare Parts

Focus bindings

SUPERSPORT - 2024

$318.99

RELOAD - 2024

$252.99

FIFTY - 2024

$219.99

JADE - 2024

$219.99

Special Contents

Ethan Boot

NORTHWAVE TEAM TALKS

Northwave30

Two Vans No Plans

Snowboard Teams

Outlet

Focus Outlet

-50%

DECADE PRO ETHAN - 2023 OUTLET

$159.49 $318.99

-50%

EDGE SLS - 2023 OUTLET

$142.99 $285.99

-50%

DAHLIA SLS - 2023 OUTLET

$120.99 $241.99

-50%

TAO OF DRAKE - 2023 OUTLET

$219.99 $439.99
Espresso
ESPRESSO

Choose your Espresso

Espresso

Focus Espresso

ESPRESSO CLASSIC

$153.99

ESPRESSO CHILLI SUEDE

$164.99

ESPRESSO CREAM

$175.99

Outlet

Focus Outlet

-30%

NW-DK SWEATSHIRT

$30.79 $43.99
About Us
Who we are

Bike Technologies

Bike Technologies

X Dial

Sole

Bike
- Shoes
  Choose your sport
  
  MTB
  
  Gravel
  
  Road
  
  Triathlon
  
  Indoor
  
  Spare Parts
  
  Focus Shoes
  
  VELOCE EXTREME
  $472.99
  
  REVOLUTION 2025
  $252.99
  
  RAZER
  $186.99
  
  ROCKIT PLUS
  $164.99
- Apparel
  Discover our Bike Apparel
  
  Jerseys
  
  Bibs
  
  Jackets
  
  Shorts & Baggy
  
  Women's clothing
  
  JUNIOR CLOTHING
  
  Base Layers
  
  Focus Apparel
  
  EXTREME ROCK JERSEY
  $98.99
  
  EXTREME ULTRALIGHT JERSEY
  $98.99
  
  BOMB JERSEY
  $74.80
  
  FAST ROCK BIBSHORT
  $142.99
- Accessories
  Discover our Accessories
  
  GLOVES
  
  SHOECOVERS
  
  SOCKS
  
  Warmers
  
  WOMEN’S ACCESSORIES
  
  Headcovers
  
  Focus Accessories
  
  EXTREME PRO SHORT FINGER GLOVE
  $42.89
  
  EXTREME AIR SOCK
  $16.49
  
  SWITCH SOCK
  $16.49
  
  BAD CHOICES SOCK
  $16.49
- Stories
  Filippo Ganna - A Season with a Legend
  
  MEET THE HEROES: Giulia De Panfilis
  
  Rockit plus GTX
  
  MEET THE HEROES: Ivan Falvo
  
  Focus Special Collections
  
  TOP GANNA VELOCE EXTREME
  $472.99
  
  ROCKIT PLUS GTX
  $219.99
- Technologies
  Our technologies
  
  Gore-Tex
  
  Primaloft
  
  Gore-tex
  
  Primaloft
- Custom Apparel
- Summer Sales
Snow
- BOOTS
  SHOPPING FOR GENDER
  
  Men’s Boots
  
  Women's Boots
  
  Jr Boots
  
  Spare Parts
  
  Focus Boots
  
  DECADE PRO - 2024
  $340.99
  
  DECADE HYBRID - 2024
  $362.99
  
  DECADE - 2024
  $340.99
  
  FREEDOM - 2024
  $263.99
- BINDINGS
  SHOPPING FOR GENDER
  
  Men’s Bindings
  
  Women's Bindings
  
  Jr Bindings
  
  Spare Parts
  
  Focus bindings
  
  SUPERSPORT - 2024
  $318.99
  
  RELOAD - 2024
  $252.99
  
  FIFTY - 2024
  $219.99
  
  JADE - 2024
  $219.99
- BOARDS
  SHOPPING FOR GENDER
  
  Men's Boards
  
  Women’s Boards
  
  Jr Boards
  
  Focus Boards
  
  DF PRO - 2024
  $549.99
  
  TEAM - 2024
  $549.99
  
  BATTLE - 2024
  $439.99
  
  MISTY - 2024
  $428.99
- Special Contents
  Ethan Boot
  
  NORTHWAVE TEAM TALKS
  
  Northwave30
  
  Two Vans No Plans
- Snowboard Teams
- Outlet
  
  Focus Outlet
  
  DECADE PRO ETHAN - 2023 OUTLET
  $159.49 $318.99
  
  EDGE SLS - 2023 OUTLET
  $142.99 $285.99
  
  DAHLIA SLS - 2023 OUTLET
  $120.99 $241.99
  
  TAO OF DRAKE - 2023 OUTLET
  $219.99 $439.99
Espresso
- Accessories
  
  MUG NORTHWAVE DRAKE
  $14.29
- ESPRESSO
  Choose your Espresso
  
  Espresso
  
  Focus Espresso
  
  ESPRESSO CLASSIC
  $153.99
  
  ESPRESSO CHILLI SUEDE
  $164.99
  
  ESPRESSO CREAM
  $175.99
- Outlet
  
  Focus Outlet
  
  NW-DK SWEATSHIRT
  $30.79 $43.99
About Us
- Who we are
- Bike Technologies
  Bike Technologies
  
  X Dial
  
  Sole
Custom Project
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